savvy custodial platform

Modern custodial solution for the independent RIA

“Savvy Custodial Platform” describes the integrated technology and services designed for investment advisers, including Savvy Advisors, Inc. (“Savvy Advisors”), an SEC-registered investment adviser, and unaffiliated independent RIAs. The Savvy Custodial Platform is not a separate legal entity or custodian. Savvy Wealth Inc., the parent of Savvy Advisors and Savvy Wealth Management LLC (“SWM”), provides the platform technology. SWM is a registered broker-dealer and FINRA/SIPC member that provides introducing brokerage services. National Financial Services LLC (“NFS”), an unaffiliated clearing broker-dealer, provides clearing, execution, and custody for accounts introduced by SWM. No Savvy entity directly holds or safeguards client assets.

The first AI-native custodial platform built for independent RIA owners

Early access opens in phases. No commitment required.

The first AI-native custodial platform built for independent RIA owners

The custodial experience RIA owners deserve

01
MODERN SOFTWARE + AI

Best in class custodial platform

Onboard clients in as little as 90 seconds, not days, with trading, billing, reporting, and account opening in one connected system. Built as software from day one, not stitched together over time.

For illustrative purposes only. Not actual client data.

02
Personalized control

Create the experience you want

End-to-end control over how work gets done, with a white-labeled client experience you can personalize down to the details, powered by AI, built around your firm.

For illustrative purposes only. Not actual client data.

03
OPEN ARCHITECTURE

Built to fit your practice

An open architecture built for how you already work. CRM, billing, trading, and reporting connect directly into your practice, so nothing gets stuck moving between systems that don't talk to each other.

For illustrative purposes only. Not actual client data.

A look at the platform

This is how independence works

Onboarding

Upload statements, extract account data automatically, and send intake. A single agreement instead of a stack of custodian paperwork.

Animated illustration showing diverse people with laptops and tablets around a large phone, depicting onboarding for an app or software with icons for tasks, messages, and security.

Client portal

A home your clients actually come back to with one connected view of net worth, accounts, and tasks. That’s real-time balances, account health alerts, and reporting your clients can trust.

Dashboard screen for Allison at Hudson Wealth Partners showing portfolio value $2,841,094 with a 17.2% increase over the past year on a graph from June to June. The right side includes the next meeting on Tuesday, June 23 at 2:00 PM for mid-year plan review with a Join Zoom button. Below are three tasks waiting on Allison: signing updated advisory agreement marked overdue, uploading 2025 K-1 due June 16, and confirming Roth IRA beneficiary due June 12.

Reporting

Generate branded client reports directly from the platform, powered by data that updates near real time instead of overnight.

User interface showing a customization panel with selectable color palette and fonts on the left, and a live preview of a financial report titled QTD Performance Review for Hudson Wealth Partners on the right, displaying total value of $2,840,000 and a performance chart.

Portfolio trading

Trade and rebalance directly in-platform. Actions write straight into the account record instead of sitting in an operations queue.

Animated illustration showing hands manipulating coins and documents representing digital trading and financial transactions, with floating currency symbols, charts, and data elements indicating investment and market activity.

Transfer/ACATs

Bring accounts over without the busywork. Initiate and track ACATs transfers directly in the platform. No paper forms, no manual status-chasing with the old custodian.

Financial transaction interface showing an amount of $1,930,000 with status Executing and date Aug 29, followed by fields for Direction, From to To, Custodian, Account, Initiated by, and Household, all without specific values.

For illustrative purposes only. Not actual client data.