Chicago, IL

Chan Lim

Hi, I’m Chan. Today I bring nearly 30 years of capital markets experience to the individuals and families I serve. My approach is built around a simple principle: person before portfolio. Before deciding how assets should be invested, I want to understand what those assets are meant to accomplish. From there, I help bring the pieces together across financial planning, taxes, investments, estate considerations, and insurance while managing client portfolios directly. I own my practice. Savvy Advisors is the registered investment advisor behind me, providing technology, compliance, and operations — but I make the investment decisions for my clients’ portfolios myself.
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Person before portfolio. I start by understanding what your wealth is meant to accomplish, then coordinate the different pieces of your financial life around that purpose.
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How can I help?

TAKE CONTROL OF YOUR FINANCIAL FUTURE
Financial Planning & Analysis
Personalized wealth management helps my clients protect their assets. I use a holistic approach to financial planning that integrates tax strategy, trust & estate planning, and risk management.
STRIVING TO MINIMIZE YOUR TAX BURDEN
Tax Optimization
I aim to take the ambiguity out of tax planning by utilizing tax-reducing strategies that encompass your overall tax liability. I do it by putting together a game plan that is specific to your needs.
STRATEGIC, DATA-DRIVEN INVESTING TO TARGET AMBITIOUS RESULTS
Investment Management
End-to-end investment management focused on tailoring portfolios to each client's specific circumstances and preferences. My holistic approach will take into consideration all facets of your situation along with current economic data to optimize your portfolio's risk and return.
SUPPORT COMPANIES AND EMPLOYEES
Employer-Sponsored Plans
With streamlined plan management, my goal is to provide an exceptional experience for business owners and participants. Serving as a 3(38) Investment Fiduciary, Savvy assumes full responsibility for the selection and oversight of funds and model portfolios, thereby mitigating plan liability risks for the plan sponsor.
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Chan
Chan Lim brings nearly 30 years of capital markets experience to the clients and families he serves. He began his career on the floor of the Chicago Board Options Exchange, where he spent 15 years as a proprietary options and derivatives trader. His career later took him into institutional relationship management, where he worked with volatility funds and developed relationships with investment managers. Those one-on-one conversations helped Chan realize how much he valued working directly with people and understanding the thinking behind their financial decisions. That realization led him to private wealth management, where years of working alongside CPAs made tax planning central to how he approaches every client. Today, Chan works with a broad range of clients, from people beginning to invest beyond their workplace retirement plans to retirees, business owners, and individuals managing concentrated stock positions or equity compensation. Rather than viewing investments in isolation, Chan serves as a central point of coordination among a client's CPA, estate attorney, insurance professionals, and other advisors. His guiding principle is "person before portfolio," beginning with what a client wants their wealth to accomplish before determining how it should be deployed. Chan holds the Accredited Investment Fiduciary (AIF) designation. He is also an Illinois Life & Health Insurance Producer and earned his BS in Finance from the University of Illinois.
How did you become a financial advisor?
After 15 years as an options trader on the CBOE floor and time in institutional relationship management, I realized the part I valued most was working one-on-one with people. That led me to private wealth management, where I combine my markets background with the personal side of planning.
What types of clients do you work with?
I work with a broad range of clients rather than focusing on a single category. That includes retirees as well as people who have reached the point where they can begin investing beyond their 401(k). I also work with business owners, people with concentrated stock positions or equity compensation, and clients whose financial situations require coordination across investments, taxes, estate considerations, and insurance.
What areas of expertise do you have?
My work includes options and derivatives strategies, tax-aware portfolio construction, concentrated stock and equity compensation, and business owner planning. Because of my background in capital markets, portfolio construction is an important part of what I do. At the same time, I look beyond the portfolio to understand how investment decisions connect with taxes and the rest of a client’s financial plan.
What kinds of strategies do you help clients with?
I frequently help clients with multi-year tax planning, managing concentrated stock positions, active portfolio management, and retirement plan design for business owners. Depending on the client’s circumstances, my work may also involve options strategies, portfolio considerations around equity compensation, and coordination with a client’s CPA, attorney, or insurance professional. The objective is to understand how those individual decisions fit together rather than treating each one as a separate issue.
What is your favorite part of working with clients?
I want to be the first call. For me, the relationship is about more than a scheduled quarterly review. I value being someone clients can contact when something changes in their lives, when an important decision comes up, or when they simply need to talk through the financial implications of what is happening. Those conversations are an important part of understanding clients over time and helping keep their financial decisions connected to what matters to them.
What is it like partnering with Savvy?
What I appreciate about Savvy is that it lets me stay close to my clients. I bring my own background and approach, with their technology and infrastructure behind me — which means less of my time on administration and more of it on the work clients hired me for.
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Neither Savvy Wealth, nor Savvy Advisors compensates directly for testimonials or endorsements provided herein, by advisers. However advisors may have an indirect financial incentive to provide testimonials. Chan Lim is an investment adviser representative with Savvy Advisors, Inc. (“Savvy Advisors”). Savvy Advisors is an investment advisor registered with the Securities and Exchange Commission (“SEC”). All advisory services are offered through Savvy Advisors. Savvy Wealth Inc. is the parent company of Savvy Advisors and operates as a technology company. This website may include information about both Savvy Wealth Inc. and Savvy Advisors. Savvy Advisors is an SEC registered investment adviser. Registration does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. Savvy Advisors may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. Diversification does not guarantee a profit or protect against loss. For information about Savvy, visit our website: www.SavvyWealth.com . For more information about Savvy’s investment advisory business, please see our Form ADV and Form CRS.
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