Randy Long, CFPĀ®

Hi, I’m Randy. I work with business owners and their families to plan for retirement, estate and trust decisions, investment management, and business succession.

My background spans law, financial planning, exit planning, and portfolio construction, which helps me look at each client’s situation from several angles. I prefer deep, long-term relationships with a smaller number of clients where I can add meaningful value over time.

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Wilmington, NC

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How Randy works with clients
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I help business owners and their families think proactively, organize complex decisions, and build lasting family legacies

Meet with Randy

How can I help?

Retirement Planning

DREAMS INTO ACTIONABLE PLANS
Transition into your golden years with confidence. Our goal is to see to it that you’re prepared for the unpredictable. Let us turn your retirement dreams into actionable plans.
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Investment Management

STRATEGIC, DATA-DRIVEN INVESTING TO TARGET AMBITIOUS RESULTS

End-to-end investment management focused on tailoring portfolios to each client’s specific circumstances and preferences. Our holistic approach will take into consideration all facets of your situation along with current economic data to optimize your portfolio's risk and return.
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Succession Planning

ESTABLISH YOUR BUSINESS SUCCESSION PLAN

Building a successful business is an incredible feat, but what happens to your hard-earned legacy when you're ready to step down? We build strategic blueprints to help ensure the continued growth and success of your enterprise.
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Estate & Trust Planning

PRESERVATION OF YOUR LEGACY

We specialize in making the often complex and emotionally charged process of trust and estate planning as seamless as possible ensuring the security and preservation of a client's legacy for future generations.
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Get to know Randy

Randy M. Long is the Founder of Long Family Office and BuildProveSell.com companies, and the creator of the BulletProof Exit Process. He works with business owners who want to create enduring family legacies, prepare their businesses for sale, or transition ownership to the next generation.

With more than 39 years in wealth management and over 30 years across law and finance, Randy brings a wide-ranging background to his work with clients. He practiced law in estate planning and business transactions for 25 years, has managed family wealth for clients since 1987, and earned his Certified Financial Planner designation from the University of Southern California.

Randy is also the author of BulletProof Your Exit and The BraveHeart Exit: 7 Steps to Creating Your Family Business Legacy. Outside of his advisory work, he has served as a trustee, board member, and consultant for national Christian nonprofits. He and his wife, Lydia, have raised five children while growing their own family businesses, giving him personal perspective on the balance between business success, family, and legacy.

Connect with Randy

How did you become a financial advisor?

I started working toward this path in college because I wanted to serve entrepreneurs. Early on, I thought becoming a CFPĀ® professional was the best way to do that. After a few years, I realized business owners often need guidance that goes beyond personal financial planning, which led me to law school as well.

What areas of expertise do you have?

My work includes estate planning, exit planning, investment management, and succession planning. I also bring a legal background and hands-on portfolio construction experience to the planning process.

What types of clients do you work with?

I primarily work with business owners and their families. I look for client relationships where I can add meaningful value, and I prefer deep, long-term relationships with people who want thoughtful guidance over time.

What types of strategies do you usually help clients with?

I often help clients with estate and trust planning, succession and exit planning, retirement planning, and investment management. Much of my work centers on helping business owners navigate complexity and think proactively.

Is there a unique approach that sets you apart?Ā 

I combine legal training, exit planning, CFPĀ® training, and investment management experience. That combination helps me look at client situations from multiple angles and connect personal, family, and business decisions into one planning conversation.

What is your favorite part about working with clients?Ā 

The clients themselves. I enjoy getting to know people well, building real relationships, and working closely with a smaller number of clients in a meaningful way.

Working with Savvy

I’ve appreciated the quality of the people at Savvy. I’ve been impressed with the team and the collaborative environment.

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