Brian Jellig, CFP®
Hi there! I’m Brian Jellig, a Principal Wealth Advisor from San Diego, California, specializing in retirement portfolio strategies and income planning. My passion lies in simplifying the complexities of investments, finances, and retirement for my clients. My father worked as an Estate Planning Attorney. From him and my grandfather, I learned the basics of investing and building wealth early on. After working with clients for almost ten years, I love the journey of helping them endeavor to reach financial success for their families.Â
“The core of what I do is create and manage investments for my clients. The foundation of that management comes from a comprehensive financial plan that we first create together and is truly tailored to each individual.”Â
Brian’s Process
Complimentary, No Obligation Meeting
We’ll take our time to learn all about your situation and discuss what’s important to you. As we listen and learn about your current situation and your longer-term vision for the future, we will gather all the key data to create a complimentary and comprehensive financial plan just for you.
Review Your Custom Retirement PlanÂ
Here, we aim to answer the biggest questions you have about retirement. We dig deep to find ways to improve and optimize your current financial profile. We let the plan numbers and data highlight where we can potentially make improvements for you, including reviewing income and cash flows, taxes, investments, and portfolio projections, pension planning, RMD strategies, Roth conversion analysis, and more.
We also cover potential results with our suggested improvements and why it can make sense to have us help. You essentially get a chance to “kick the tires,” and if it makes sense, we can then continue and take the next steps.Â
Ongoing Support for Clients
We continually make ongoing adjustments to the portfolio and plan as life happens. We aim to provide clients with an experience that lessens their financial stress and endeavors to offer more confidence and clarity with a fiduciary in their corner. We keep your plan and strategy at the front and center, and we relentlessly work to keep you on track and informed. Our goal is for you to enjoy your retirement doing what you love to do while being able to live a life filled with purpose and less stress about finances.
How can I help?
Retirement Planning
Income Planning
​​Investment Management
Monthly recaps on financial markets. Stay in the loop with Brian.
Get to know Brian
Brian Jellig, CFP®, is a Principal Wealth Advisor in San Diego, California, who endeavors to help his clients retire with confidence and clarity through comprehensive, customized retirement income planning strategies.Â
Growing up here in San Diego, CA, Brian spent a lot of time around his father, a local Estate Planning Attorney with a private practice, and his grandfather, a career Electrical Engineer for Kearfott. His conversations around the dinner table as a kid were on topics like the power of “compound interest over time” and the concept that “your dollars are your employees and you need to put them to work.” These laid the groundwork for a meaningful career as a financial advisor.Â
Brian graduated from PLNU in San Diego, CA, and spent many years working in the business world. In those working years, he always invested extra funds into a family trust portfolio he set up. He also invested in rental properties both locally and out of state.Â
Following the passing of both his grandparents, Brian didn’t want all the financial knowledge he had gained to go to waste. He became inspired to share his knowledge and experience to help others gain their financial independence.Â
As a Principal Wealth Advisor, he has worked for Edward Jones, Epstein & White, and Mercer Advisors. Today, he is excited about continuing his career and serving clients at Savvy.

Looking back, my path to becoming a financial advisor was destined from a very early age.
Growing up here in San Diego, CA, I spent a lot of time around my father, a local Estate Planning Attorney with a private practice, and my grandfather, a career Electrical Engineer for Kearfott. Our conversations around the dinner table as a kid were on topics like the power of “compound interest over time” and the concept that “your dollars are your employees and you need to put them to work.” These laid the groundwork for a meaningful career as a financial advisor.Â
After I graduated from PLNU in San Diego, CA, I spent many years working in the business world. In those working years, I always invested extra funds into a family trust portfolio I set up. I also invested in rental properties both locally and out of state.Â
Following the passing of both of my grandparents, I didn’t want all the financial knowledge I gained to go to waste. I became inspired to share my knowledge and experience to help others gain their financial independence.Â
I’m a specialist in the specific area of retirement..  I’m also a fiduciary, which means I’m legally obligated to act in your best interest at all times, no matter what. As for my specific approach, I offer up to two meetings with you at no obligation and no cost to you whatsoever. If we can mutually see that our expertise can positively impact your life and overall situation, then we will usually extend an offer to welcome you aboard as a client. At that point, if you agree, then we can continue together, working to improve and optimize your financial life and portfolio strategy.
I work with people who are looking to retire or become financially independent. That generally ends up being people who are anywhere from one to ten years from retirement.Â
I tell almost all of my clients that “I am on a mission to help my clients figure out retirement.” For me, it truly does feel like that. If you are my client, you have a champion on your side. I will do everything I can to make sure you succeed. The best part about working with clients is being able to share in the enjoyment and positive impact that financial advice and planning can bring to their families. I am grateful and honored to be in a position where I have the opportunity to help people with something as important as their retirement or their journey to financial independence. continually rewarding to see clients achieve success that they never thought they would have, which is why my work never feels like a “job.”
My expertise lies in simplifying the complexities around investments, finances, and retirement.Â
My focus is on people who are looking to retire in the future or immediately. I provide my experience and skills to help them build a custom financial plan, tailored to their specific situation, along with an investment strategy that addresses their needs in regards to income, growth, tax efficiency, and risk mitigation.Â
Savvy stands out in several key ways. First, they built their platform with clients in mind. Their goal is to create a smooth, efficient, and elegant interface that empowers clients with information in one place. Second, Savvy uses modern technology to help advisors access more information quickly and easily. Advisors can communicate with other departments, trading teams, and even Fidelity or Schwab directly in real time. This helps clients succeed. Third, Savvy gives both clients and advisors access to individualized support. They offer the latest in financial planning strategies, tax planning analysis, portfolio analysis, investment strategies for public and private markets, alternative strategies, and direct indexing options. This includes tax loss harvesting and proprietary risk-adjusted buffered investments. The Savvy team is highly skilled and utilizes AI to boost operational output while improving speed and accuracy for administrative support. In my opinion, their holistic, tech-forward platform is a fresh approach in the outdated world of financial services.
I create and manage investments for my clients. The foundation of that management comes from a comprehensive financial plan that is truly tailored to each individual. Once a financial plan is put together, we discuss investment preferences. This can include investing for growth, income, tax efficiency, liquidity, guarantees, or all of the above. The key to this strategy is that it helps the client have clarity about the direction they are heading in and gives them insight into what to expect and have a much better understanding of not just “how” they are invested but “why” they are invested the way they are.Â
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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
Neither Savvy Wealth, nor Savvy Advisors compensates directly for testimonials or endorsements provided herein, by advisers. However advisors may have an indirect financial incentive to provide testimonials.