West Orange, NJ
David Gottlieb
Hi there 👋🏼 I'm David Gottlieb, with over 20 years of financial expertise covering accounting (tax, financial reporting, and attestation), alternative asset operations, and wealth advisory for a diverse set of clients. My focus now centers on in-depth behavioral and financial planning using the unique Wealth RETENTION Process, primarily focusing on tax efficiency and estate planning. Drawing from my personal, accounting, and advisory background, I offer effective guidance to real estate investors, business owners, and families at any life stage.
David
’s team
Savvy Investment Team
Erica Luchetti
Erica Luchetti, a Senior Client Service Associate, offers over 15 years of experience in operations and client service within the financial, music, and automotive industries. Her career began as a temporary receptionist in financial services, where her adaptability secured a permanent assistant role, igniting her professional growth. Erica excels at supporting financial advisors by overseeing daily operations, promptly addressing client needs, managing onboarding and account transfers, executing investment transactions, and ensuring accurate data. She collaborates seamlessly with external professionals, such as custodians, CPAs, and estate attorneys, while upholding rigorous compliance with policies and regulations. Driven by a passion for exceptional client experiences, Erica seeks to optimize workflows and cultivates trusted relationships. Beyond work, she treasures family moments, adores animals, dives into books, enjoys live music, and recharges by the water in the sunlight, maintaining her vibrant energy.
Our team
How can I help?
UNDERSTAND YOUR OPTIONS
Real Estate Investment Planning
We excel in assisting real estate investors with mapping out their financial futures, whether by developing exit strategies for property sales, facilitating pre-purchase property evaluations, or revealing hidden opportunities.
STRIVING TO MINIMIZE YOUR TAX BURDEN
Tax Optimization
We aim to take the ambiguity out of tax planning by utilizing tax-reducing strategies that encompass your overall tax liability. We do it by putting together a game plan that is specific to your needs.
PRESERVATION OF YOUR LEGACY
Estate Planning
We specialize in making the often complex and emotionally charged process of trust and estate planning as seamless as possible to help ensure the security and preservation of a client's legacy for future generations.
MANAGING YOUR RISK
Risk Management
Identify and address potential risks to help protect your assets in an ever-changing market landscape.
Published Content
David
’s published work
David
’s resources
Get to know
David
David, a resident of West Orange, NJ, shares his home with his wife and two children. Originally from suburban Kansas City, KS, he ventured to the East Coast to pursue his academic ambitions. Having earned both bachelor's and master's degrees in Accounting from Syracuse University, David has been rooted in the vibrant city life of New York since his graduation in 2005.
Beyond his 20 years of financial planning expertise, David dedicates time to his passions, which include quality family moments, engaging in recreational sports, sketching delightful cartoons for his children, finding solace in music, and exploring the culinary arts. A sports enthusiast at heart, David closely follows the thrilling journeys of the University of Kansas Jayhawks basketball team, the Kansas City Chiefs, and the ever-iconic New York Yankees.
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David
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How did you become a financial advisor?
After witnessing the financial crisis, I felt compelled to become a financial advisor. At the time, being part of the financial industry, I understood the situation and why it happened. However, those around me were grappling with uncertainty and unknowns. I helped guide my friends and family through the events providing clarity around why it happened and reassurance that we will be okay. Assisting my loved ones during this challenging time led me to realize that this could be my calling and purpose. I eventually joined Morgan Stanley and I transitioned into a role as a financial advisor and planner. In this role, I delved into acquiring the diverse skills and tools necessary to assist clients in managing their current financial situations effectively while also preparing meticulously for their future financial well-being. For more than 12 years, I've thrived in my role as an advisor, cherishing every moment of the journey.
What types of clients do you work with?
What areas of expertise do you have?
What kinds of strategies do you help clients with?
While I help clients with an array of different financial challenges, I have advised many clients on transactional strategies. An example of this is when a client has built their wealth entirely out of real estate. As they look to retire, they may not want to pay long-term capital gains on selling their properties, but wish to rid themselves of responsibilities they incurred during their active real estate careers. I work with clients to facilitate a tax deferral transaction, called a Section 1031 or a Like Kind Exchange, where clients sell their properties, and then reinvest all proceeds into passive real estate investments called Delaware Statutory Trusts that are designed to accept such tax deferred transactions. By becoming a passive investor in this structure, there were no more capital calls, it can give someone complete indemnification of all liability, but they can be stood as direct owners of investment real estate where the tax advantages still benefit them throughout.
I also help clients by using a financial planning model called the Wealth “RETENTION” Process. RETENTION stands for real estate, estate planning, tax strategies, education, nontraditional approach, traditional world-class service, insurance risk management, opportunistic investing, and non-insurable protection strategies. While I tailor the Wealth Retention Process to you, not all of these items apply to everyone but we focus on protecting your level of wealth that you have worked so hard to achieve either through straight forward or creative tax mitigation, protection strategies, and estate planning.
Securities offered through DAI Securities, LLC, member FINRA/SIPC. Advisory Services offered through Savvy. Savvy is not affiliated with DAI Securities, LLC.
What is your favorite part of working with clients?
I find great joy in witnessing individuals work hard and persevere to achieve their goals, whether it's reaching a financial milestone or accomplishing a personal ambition. There's something truly special about seeing the satisfaction and pleasant surprise on their faces when they effectively manage their taxes and realize the positive impact it has on their overall financial well-being. It's a rewarding experience that reminds me of the importance of financial literacy and the power of proactive financial management.
What is it like partnering with Savvy?
Savvy has wholeheartedly embraced my preferred approach to wealth services and has shown both the capacity and enthusiasm to offer abundant resources, support, and opportunities to develop my practice and serve my clients with top-notch service. Specifically, Savvy's technological advancements, marketing assets, and exceptionally skilled team form the essential foundation required for my Investment Advisory services to excel.
Savvy Advisors, Inc. (“Savvy Advisors”) is an investment adviser registered with the SEC and is not a registered broker/dealer, therefore, Mr. Gottlieb’s FINRA Series licensing is registered with an unaffiliated broker/dealer and not maintained or held by Savvy Advisors. Furthermore, Mr. Gottlieb is not a realtor and does not hold a real estate license. Clients and prospects should consider consulting a licensed real estate agent, tax professional and/or accountant prior to implementing recommendations to buy or sell real property.
Connect with
David
Securities offered through DAI Securities, LLC, member FINRA/SIPC. Advisory Services offered through Savvy. Savvy is not affiliated with DAI Securities, LLC.
Savvy Advisors, Inc. (“Savvy Advisors”) is an investment adviser registered with the SEC and is not a registered broker/dealer, therefore, Mr. Gottlieb’s FINRA Series licensing is registered with an unaffiliated broker/dealer and not maintained or held by Savvy Advisors. Furthermore, Mr. Gottlieb is not a realtor and does not hold a real estate license. Clients and prospects should consider consulting a licensed real estate agent, tax professional and/or accountant prior to implementing recommendations to buy or sell real property.
Neither Savvy Wealth, nor Savvy Advisors compensates directly for testimonials or endorsements provided herein, by advisers. However advisors may have an indirect financial incentive to provide testimonials.



