Trust & Estate

How to Invest in Real Estate

How to Invest in Real Estate
January 12, 2024

How to Get Started with Real Estate Investing

Real estate can be a lucrative investment if you know how to get started. There are several ways to invest in real estate, from physical properties to indirect investments like REITs. This guide covers the basics of real estate investing for beginners.

Types of Real Estate Investments

There are a few main types of real estate investments to choose from2:

  • Residential - Single-family homes, condos, townhouses, etc. Residential rentals can provide steady rental income.
  • Commercial - Office buildings, retail stores, warehouses, etc. Commercial real estate may require more capital but offers higher returns.
  • Raw land - Undeveloped land purchased for appreciation over time or to build on. Land investing is higher risk but has tax advantages.
  • REITs - Real estate investment trusts that own income-producing properties and trade like stocks. REITs can offer liquidity and diversification.

Top Real Estate Investment Strategies

Some of the most common real estate investing strategies include71118:

  • Rental properties - Buying a property to rent out for steady cash flow. This allows investors to benefit from appreciation and tax deductions.
  • Fix and flip - Buying an undervalued property, renovating it, and quickly reselling for a profit. This strategy offers faster returns but requires more effort.
  • Wholesaling - Finding discounted properties and selling purchase contracts to other investors for a fee. This allows investing with little upfront capital.
  • Crowdfunding - Pooling funds with other investors online to finance real estate projects. Crowdfunding provides access to institutional-quality deals.
  • REIT investing - Buying shares of real estate investment trusts to earn dividends from their property holdings. REITs can offer diversification and liquidity.

How to Get Started with Real Estate Investing

Follow these steps if you're ready to start investing in real estate11316:

  1. Set investment goals - Determine your profit, timeline, and risk tolerance goals. This will help guide your real estate investment strategy.
  2. Research markets and properties - Identify high-growth real estate markets and profitable niches to focus your search. Study sales data, rents, prices per square foot, etc.
  3. Find a profitable deal - Use MLS listings, auctions, wholesalers, and other sources to locate discounted or undervalued properties with upside potential.
  4. Secure financing - Tap into your existing funds, get a loan, or use a real estate crowdfunding site to obtain necessary capital for purchases and renovations.
  5. Enhance property value - For flips and rentals, make renovations and repairs that will significantly increase the property's value.
  6. Manage the property or exit the deal - For buy and hold rentals, maintain and manage the property or hire a property manager. For flips, complete repairs and list the property for sale.

Real Estate Investing Risks and Rewards

While real estate investing offers opportunities to build wealth, it also comes with risks to understand4812:

Potential rewards:

  • Steady cash flow
  • Tax deductions
  • Leverage to boost returns
  • Appreciation from local economic growth


  • Negative cash flow from vacancies
  • Costly unexpected repairs
  • Illiquid assets
  • Inaccurate valuation

Mitigate risks by investing in strong real estate markets, maintaining emergency funds, and working with experienced professionals.

Real estate can play an integral role in a diversified investment portfolio. By following  real estate investment strategies, conducting thorough research, and managing risks, it can help both beginners and seasoned investors  find success.


  1. How to Invest in Real Estate: 5 Ways to Get Started
  2. Types of Real Estate Investments
  3. 11 real estate strategies investors need to know
  4. Is Real Estate Investing Safe?