How Savvy leverages AI: We empower advisor expertise, not replace it

How Savvy leverages AI: We empower advisor expertise, not replace it

By
Eric Hurkman
and
|
July 25, 2025

Artificial intelligence (AI) is rapidly changing the way every industry operates — from healthcare and transportation to how we shop online. Financial services is no exception. But with so many headlines about AI-driven investing and robo-advisors, it’s easy to wonder: Is AI making my financial decisions? Or worse: Is it replacing my advisor?

At Savvy, we want to offer complete transparency about how we leverage AI. For us, AI is not a replacement for human insight, personal relationships, or fiduciary advice. It helps our advisors focus on you, how they serve you personally, and efficiently.


What AI does not do at Savvy

We understand the concerns many people have about the role of AI in your financial decision-making. That’s why we want to be crystal clear:

  • AI does not build your financial plan, that's the job of your dedicated advisor. You work with your advisor on your personal financial needs, and your advisor builds your plan.  

  • AI does not trade or rebalance your portfolio. Our investment team and your advisor make every investment decision with human judgment and accountability.

  • AI does not interact with your money. AI doesn’t have access to your accounts, can’t place trades, and doesn’t manage allocations.

We believe that financial planning is both a science and an art, and your advisor brings years of insights and experience that can benefit you as they listen to your goals and needs. AI can help manage the science. But only your trusted, human advisor can deliver the art: listening to your goals, understanding your family dynamics, supporting you through market cycles, and delivering long-term guidance.

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How we use AI and what it means for you

Our mission is to deliver modern wealth management that is both high-tech and high-touch. With that in mind, we see AI as a powerful tool to elevate your experience, not automate it. AI enhances the advisor's ability to personalize your service. Here’s what that actually looks like in practice:

1. Meeting preparation and follow-up

Instead of spending hours reviewing notes, digging through files, or trying to remember past conversations, advisors use AI tools to automatically summarize prior meetings and generate a meeting agenda. This allows your advisor to start each conversation focused on what matters most to you, and to identify timely opportunities that align with your goals and portfolio. It’s all about keeping you on track and making your experience more personalized and proactive.

2. Efficient and compliant documentation

Since AI supports your advisor in capturing and organizing notes and documentation, we reduce the errors with communication around your portfolio or keeping track of items you have shared with your advisor. This reduces the advisor's time keeping track of every discussion and having to rely on memory for follow up, ensuring that key details never fall through the cracks. You don’t have to repeat yourself anymore. It’s like they have an assistant, not a decision-maker.
 

3. Personalized content and education

On the other hand, AI also allows us to customize your communications and educational materials so they’re relevant to your financial goals, interests, and life stage. Whether you’re planning for college, transitioning into retirement, or navigating a liquidity event, we can deliver insights that matter to you when it matters most.
 

4. Internal efficiencies that benefit you

Many of the biggest benefits of AI are things you’ll never see directly: task automation, calendar syncs, and more. These are tasks that support your advisor and drive efficiency to help them focus on you and your portfolio. All these items add up behind the scenes to give your advisor more time for deep thinking and strategic planning on your behalf.

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Your questions answered

We’re committed to full transparency. Here are answers to some of the most common questions clients ask about how we use AI:

Does Savvy use AI to make investment decisions?

No. Your advisor manages your portfolio in accordance with your goals, risk tolerance, and financial plan. 

Will an AI tool ever manage my money directly?

No. AI doesn’t have access to your accounts, can’t place trades, and doesn’t manage allocations. Your advisor is always at the head of your strategy, and our investment team is supporting your advisor in managing trades and investments.

What tasks does AI actually help with?

At Savvy, AI assists with tasks like summarizing meeting notes, organizing documents, and generating insights from large datasets. It’s like having an assistant, not a decision-maker.

Does this mean I’ll talk to my advisor less?

No, just the opposite. AI helps handle repetitive tasks so that your advisor has more time to focus on your conversations, proactive planning, and strategic guidance on your investments and plans.

Is my personal information safe when AI is involved?

Yes. We use AI tools that integrate into our secure platform and are compliant with data privacy regulations. Your personal and financial information remains protected at all times.

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author
Eric Hurkman

Eric Hurkman is the Chief Technology Officer at Savvy, where he leads the development of its AI-powered platform to enhance financial advisor efficiency and client experiences. With over a decade of experience in fintech, he previously served as VP of Engineering at Carta, driving venture capital solutions, and was CTO at Say Technologies, acquired by Robinhood. Hurkman also held leadership roles at DrChrono and Maven Clinic, building scalable technology solutions. His expertise focuses on product innovation, AI integration, and team expansion to modernize wealth management.

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