Catalina Franco-Cicero,
MS, CFP®, CTS™
Hello there, I'm Catalina. My work is rooted in helping people feel seen, informed, and empowered in their financial lives. Drawing on my own immigrant experience, I partner with individuals and families—especially first-generation wealth builders—to simplify complex financial decisions and build a more secure future.
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Pembroke Pines, FL
"Everyone, regardless of their background, should feel confident that their money is a tool to help them live their values."
Our Team
Catalina and Luis work together to guide clients through complex financial decisions, leading with empathy, integrity, and a deep commitment to making a difference.
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How can I help?
Investment Management
Tax Optimization
Financial Planning & Analysis
Personalized wealth management helps our clients protect their assets. We use a holistic approach to financial planning that integrates tax strategy, trust & estate planning, and risk management.
Retirement Planning
Transition into your golden years with confidence. Our goal is to see to it that you’re prepared for the unpredictable. Let us turn your retirement dreams into actionable plans.
Monthly recaps on financial markets. Stay in the loop with Catalina.
Get to know Catalina
Catalina “Cat” Franco-Cicero, MS, CFP®, CTS™ is a dedicated Wealth Advisor at Savvy Wealth, where she brings heart, expertise, and a deep sense of purpose to her fiduciary role.
Originally from Colombia and fluent in Spanish, Cat draws on her own immigrant experience to guide and empower clients, especially fellow immigrants and first-generation wealth builders, as they navigate the complexities of the U.S. financial system and language barriers.
Her commitment to inclusion and education has earned her national recognition. In 2016, she received the Financial Planning Association’s Diversity Scholarship for her work in expanding access to financial planning in underserved communities.
In 2022, she was honored by InvestmentNews with the Rising Star in Diversity, Equity & Inclusion Award. Cat’s insights have been featured in leading media outlets including InvestmentNews, MarketWatch, FA Magazine, and Morningstar.
Beyond her client work, Cat loves gardening and fitness. She recently became a Master Gardener Volunteer through the University of Florida’s Institute of Food and Agricultural Sciences, is the founder of the Isles Garden Club in Pembroke Pines, FL, and enjoys high intensity interval training. Whether she’s guiding clients through complex financial decisions or championing diversity in the industry, Cat leads with empathy, integrity, and a deep commitment to making a difference.
I jokingly tell my clients that I started my financial planning career when I was 8 years old.
My mother was the last of nine children in a family of 10 that received a visa to leave Colombia and come to the United States in 1983. She arrived in the U.S as the single mother of three - myself and my two older brothers.
I quickly learned English and became the check writer, and translator, before there was “Press 2 for Español.” To help my mom, I called the utilities companies and anyone else who didn’t speak Spanish. I experienced the angst and frustration that came along with learning a new language and new systems along with a lack of funds.
After a mid-career switch (from education, fitness and wellness) into the financial planning industry, what surprised me the most was the limited way in which financial planning operated outside the realm of high-net-worth clients. There was little connection between the basics - taxes, investments, estate planning, and so on- and the information that comes with listening to the human side into the equation.
Some of the areas of expertise for me include:
- Tax Planning
- Retirement Planning
- Small Business Owners
But I'm happy to always connect to learn more.
I typically work with executives and small business owners who are a first generation wealth builders in their families. Many come from a South American background and value helping the generation before and after them gain financial stability.
I am most helpful to clients with complex financial situations, including taxes. Tax reduction strategy, retirement income and distribution planning, family wealth planning, asset protection (personal, property and casualty, estate planning). The main advantage is the team approach and comprehensive coordination of all your financial affairs.
I see families like sports teams. When they don’t have a plan for their personal finances, they often fall victim to making uninformed decisions that can significantly impact their path to building sustainable wealth for themselves and their children. Everyone, regardless of their background, should feel confident that their money is a tool to help them live their values. That’s where I come in! I help my clients achieve financial success by serving as their financial coach. They are the quarterbacks, and I prepare them for the inevitable curveballs of life so together we can score some touchdowns and win the financial game of life!
Often clients feel their financial house is out of order with documents and accounts all over the place. I enjoy helping them get organized and get on a clear path to maximize their finances while reducing their stress.
Book a 30-min introductory call with Joshua.
Meet and greet. Get to know each other and learn about the benefits of wealth management through Savvy.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
Neither Savvy Wealth, nor Savvy Advisors compensates directly for testimonials provided by advisors. However advisors may have an indirect financial incentive to provide testimonials.
